Diagnosis in Mental Health Essay Example | Topics and Well Written Essays - 3000 words

Diagnosis in Mental Health - Essay Example Thus resulting in the person becoming convinced this way also. Does this 'diagnostic label' reflect a truth about what psychiatric diagnosis actually is Example: An interim medical professional was training. The medical professional sat in a ward within approximate distance from the psychiatrist. The psychiatrist was interviewing a woman who was very depressed, her husband was with her. The husband made a comment such as, "We just want to know what is making her depressed, doctor." The psychiatrist dismissed this, said that they had to understand that she had a "depressive illness", that this was "an illness like any other kind of illness", and that they would be treating this (the 'treatment' consisted of antidepressants .) So that's it! What's causing this depression Is Depression causing this depression (or substitute 'schizophrenia', 'bipolar', etc). The doctor -usually a medical doctor, sometimes a clinical psychologist, is usually expected to judge whether the collection of feelings, experiences and behaviors you described and observed, fit into one of the categories in the psychiatric diagnostic manuals that the pr... bserves about the behaviour, and can elicit from the patient their feelings, experiences and behaviour - which usually happens within a short interview. There are alternatives to diagnostic classification in mental health. Reports suggest mental health professionals will start avoiding diagnosis and concentrating instead on what problems the person was experiencing, needed to deal with, and on the context in which these problems had arisen. There is a debate happening about the usefulness of diagnosis, particularly in clinical psychology, that rather than try to fit people into distinct diagnostic categories, given our states of psychological distress and disturbance as existing on a continuum, on a spectrum, using an approach called 'formulation'. This approach is used by some professionals, which, concentrates on the difficulties the person is experiencing and their particular circumstances and looks to help with these. This report will address diagnosis in mental health, advantages and disadvantages of diagnosis in mental health, self-fulfilling prophesy, problems with diagnosis and the social impact mental illness has on society. Definition The word diagnosis comes directly from the Greek, but with different meaning. To the Greeks a diagnosis is interpreted to mean a "discrimination, a distinguishing, or a discerning between two possibilities." History The history of medical diagnosis began in days of Imhotep in ancient Egypt and Hippocrates in ancient Greece. In Traditional Chinese Medicine, there are four diagnostic methods: inspection, auscultation-olfaction, interrogation, and palpation.[9] A Babylonian medical textbook, the Diagnostic Handbook written by Esagil-kin-apli (fl. 1069-1046 BC), introduced the use of empiricism, logic and

Brand Evaluation of Starbucks Coffee Assignment

Brand Evaluation of Starbucks Coffee - Assignment Example The major parts of coffee conceived a barricade to application, constraining get access to circulation passages for the use of exclusive agreements with food shop shops, but it was not so in the commerce specialty coffee, where the circulation was made mainly in retail shops belongs to by manufacturers of specialty coffee. These application obstacles more clear offer high or reduced obstacles to application into the specialty coffee commerce and force us to analyze the obstacles to application less transparent. Many cost benefits can be unaligned of scale and can be got by conceiving a place in the commerce at the beginning. They can be passed as first mover advantage. Some of these advantages arrive with a patented, so straightforward get access to raw components, favourable positions and the bend of teaching or experience. Introduction Today we are seeing a new era of coffee, one of Caffe Latte, macchiatos espresso, cappuccino and Frappuccinos. Specialty Coffee is here to stay, and no longer desire to notify you that what Howard Schultz, CEO of Starbucks, the market and conceive a brand synonymous with commitment, honesty and longevity. Main body Starbucks Brand Value The aim of Starbucks' should be established as the most identified and highly regarded in the world. To accomplish this aim, first Starbucks will extend to augment, grow, and grab market opportunities. The major assets of the business are, of course, espresso coffee, which encompasses beverages, tea, nourishment and beverages. Their goods are coffee does not aim on traditional-style coffee, but mostly freezing blended, baked coffee beans, coffee and liqueurs. They furthermore offer a kind of coffee combines in a kind of flavour and style. In supplement, beverages, Starbucks boasts a kind of nourishment for example sandwiches, salads, pastries and ice creams (Venkatraman Nelson 2008). Other choices offer Starbucks the farther use of earnings are accessories and gear for coffee lovers. Novelty pie ces for example cups, crystal, cyclic and vacation goods to supply buyers with Starbucks "a sense of brand loyalty. For those who desire to make the Starbucks know-how at dwelling, there are coffee appliances and grinders for sale. Part of the Starbucks know-how is befitting to depict and resting air with music. This melody is furthermore accessible for sale in its stores. Detail that they took such a gigantic capacity of procedures emphasizes this issue farther with the likelihood to purchase little enterprises and augment their enterprises at negligible cost. The biggest of their undertakings augment more leverage they have with the trading of their goods and services. Starbucks employees are employed to smaller incomes and share earnings for the barista as comparable to the industry. While Starbucks as its competitors on earnings and earnings, they did not capitalize on their workers, premier to inefficiency (Adamy 2008). These outcomes inefficiencies decreased clientele service and approval that Starbucks prides itself. Dissatisfied clients will finally halt buying Starbucks goods next the decrease of the company. When Starbucks started, personalized service is a priority. The reason was to buy a coffee an exclusive experience. However, in latest years with the fast expansion of outlets in latest years this concept has been lost.